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Breaking up America advertisers and the new media world by Joseph Turow

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Published by University of Chicago Press in Chicago .
Written in English

Subjects:

Places:

  • United States.

Subjects:

  • Advertising -- Social aspects -- United States,
  • Target marketing -- United States

Book details:

Edition Notes

Includes bibliographical references (p. 201-230) and index.

StatementJoseph Turow.
Classifications
LC ClassificationsHF5813.U6 T85 1997
The Physical Object
Paginationxiv, 242 p. ;
Number of Pages242
ID Numbers
Open LibraryOL972969M
ISBN 100226817490
LC Control Number96009853

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Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mids when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, .   Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mids when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, /5. In a recent book, The New Localism, it is easier to imagine breaking up the United States than figuring out how to make it work — whether through bold new policies or merely a functioning Author: Sasha Issenberg. Wellness Decem Get back to healthy eating after the holidays by ‘Breaking Up With Sugar’ End your relationship with sweets with the help of a new book.

Here's the argument from media expert Turow (Annenberg School of Communications/Univ. of Penn.): The current price of targeting advertising to highly defined market segments is dividing the country into increasingly insular groups of people who care only about others like themselves. Breaking Up America: Advertisers and the New Media World Joseph Turow, Author University of Chicago Press $25 (p) ISBN More By and About This Author.   It can be done though, according to Molly Carmel, a New York City-based eating disorder therapist who quit sugar after seeing the role it played in her own year struggle with disordered eating.. Carmel reveals how she did it in her new book, "Breaking Up with Sugar." She shares the tips that helped her in the following essay. Trump's America: The Truth about Our Nation's Great Comeback Hardcover – June 5, #N#Newt Gingrich (Author) › Visit Amazon's Newt Gingrich Page. Find all the books, read about the author, and more. See search results for this author. Are you an author? Learn about Author Central. Newt Gingrich (Author) out of 5 stars ratings/5().

  In the wake of a break-up, writer Starlee Kine finds so much comfort in break-up songs that she decides to try and write one herself—even though she has no musical ability whatsoever. For some help, she goes to a rather surprising expert on the subject: Phil Collins. (29 minutes) Starlee was assisted in her efforts by musicians Joe McGinty and Julia Greenberg, . We're breaking up with sugar! We sat down with "Breaking Up With Sugar" author Molly Carmel to talk about easy steps to eliminate sweets from your diet.   Breaking up all of the too-large states would increase both the accountability and efficiency of the U.S. government. America’s state governments are too big to be democratic and too small to be. The book examines the 'Pink Tide' of leftist governments in Latin America struggling against neoliberal hegemony from a critical International Political Economy perspective. Focusing particularly on Venezuela and Brazil, it evaluates the transformative and Brand: Palgrave Macmillan UK.